Cost Effective Excellence
We leverage a global supply chain and innovative processes to deliver quality bearings solutions at competitive prices.
Aashita Enterprises
A niche carved in the bearing industry.
A leading manufacturer and supplier of bearing rings and automobile components, founded in 2012 by Mr. Pankaj Gupta.
- Years in Operation
- 12+
- Number of Employees
- 50+
- Presence in Countries
- 3+
- Infrastructure
- 252+
WHO ARE WE?
We’re your one-stop for high-quality, cost-effective bearings solutions and other parts for the automotive industry. Since our inception in the year 2012, we have been a leading manufacturer of bearing rings and supplier of bearings. We understand the demanding needs of the automotive sector and are dedicated to providing solutions that optimise your performance.
What We Build
Built for Aashita Enterprises, not adapted to it
Core pillars and capabilities that compose into one system to drive meaningful impact.
Research & Development
Research in electric mobility
Components are what we supply today. Vehicles are what we are building next.
Alongside bearings and precision components, Aashita Enterprises runs an active automotive research programme in electric mobility, developing complete electric three-wheelers as well as the motors and controllers that drive them. The work is aimed squarely at affordability: vehicles priced for the people who need them most, from mobility vehicles for specially-abled riders to an affordable passenger EV.
- Complete electric three-wheelers, developed and badged in-house
- In-house electric vehicle motors and controllers
- Designed against a price target, not a spec sheet
What Sets Us Apart?
Partner with Aashita. Drive further, smarter with industry-leading quality and supply chain expertise.
Outstanding Quality
Our bearings meet the most rigorous automotive industry standards, ensuring durability and reliability.
Supply Chain Expertise
We can help you with best solutions in Supply Chain, Import Export, Data Exploration, Value Analysis, Value Engineering (VA/VE), and reduce your Total cost of Ownership (TCO).
Our Leadership
The people who run it
A family business in its second generation, run day to day by the people who built it.
Mr. Pankaj Gupta
CEO
With over 35+ years of experience in the bearing industry, Mr. Pankaj Gupta is a visionary behind Aashita Enterprises who steered it to great heights. His expertise in bearing parts manufacturing, global sourcing, and strategic planning has been commendable in the company's growth.
Mr. Aayush Gupta
CCO
Mr. Aayush Gupta oversees the day-to-day operations of Aashita Enterprises with a focus on efficiency, quality, and customer satisfaction. His strong leadership and commitment to operational excellence have been pivotal in the company's success.
Plant Head
Oversees all aspects of manufacturing operations, ensuring optimal production efficiency, quality control, and adherence to safety standards. Drives continuous improvement initiatives and maintains a focus on cost reduction.
Quality Head
Responsible for implementing and maintaining stringent quality control measures throughout the manufacturing process. Ensures product compliance with industry standards and customer specifications.
Business Development Head
Drives business growth and expansion through strategic market analysis, customer acquisition, and relationship management. Identifies new opportunities and executes sales strategies.
High-quality, cost-effective bearing solutions engineered for optimal performance
Comprehensive Supply Chain, VA/VE, and Import-Export optimization reducing TCO
Rigorous quality standards ensuring maximum durability and reliability across global markets